5 ways to use connected packaging to enhance your branded experience

Telling the story of your brand

The retail landscape is becoming increasingly crowded and brands are under more pressure than ever to come up with creative ways to reach their target audience and stand out from the competition.

 Instead of relying on static messages like statistics, product-related facts and customer testimonials, brands can use storytelling to emotionally engage their customers and allow them to connect with the brand in a relatable way.

Creating augmented reality experiences

Especially when it comes to product packaging, Augmented Reality (AR) technology is becoming increasingly popular as a marketing tool. By allowing shoppers to interact with digital elements while still being present in the physical store, AR is a great way to increase consumer engagement. A higher level of engagement leads to a better brand experience, which in turn leads to an increase in sales and return on investment.

Driving customer loyalty

It makes sense for brands to digitise their loyalty programmes as more than 83% of the world's population owns a smartphone. Connected packaging has the potential to be a game changer for loyalty programmes as we know them.

Collecting customer opinions

For brands, digitizing their customer feedback process is key to making this process more efficient and increasing response rates. Enabling consumers to take the survey from the convenience of their mobile device dramatically lowers the effort on their part, leading to increased satisfaction.

Driving social commitment

Compared to more traditional customer touch points, social media is free, ubiquitous and highly influential. As consumers become more connected, brands should change their approach. They should see packaging as a valuable owned media channel that can be used to drive social media engagement.